Japanese Designers Create Clever Nameless Paints To Change How Kids Learn Colors


Blue, pink, red and green, colors all have their specific names, but one design duo from Japan is aiming to change how we learn these colors. The creative duo collectively known as Ima Moteki is made up of Yusuke Imai and Ayami Moteki. The pair’s latest invention called Nameless Paints literally alters the ways kids interact with and think about colors from a very young age.

Instead of ‘purple’ or ‘pink’ the tubes of Nameless Paints are labeled with equations that show the primary colors and in what proportions are used to create that exact color. The designers believe that traditional color names create problems for kids. Imai explains: “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them.”

Generally we learn the names of primary colors and later learn which colors to mix together to make other colors. For some reason this doesn’t stick too well, and the majority of kids can’t tell you what colors mixed together make what without really thinking about it. The Nameless Paints help by teaching color theory right off the bat; by showing children exactly what colors are mixed together right on the paint tubes.

One thing is for sure; the children that grow up using these paints will know exactly what to do when they run out of purple paint!


nameless-paint-tubes-primary-colors-ima-moteki-4nameless-paint-tubes-primary-colors-ima-moteki-5Photo Credits: kokuyo.co.jp

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